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Pro · 2 credits per search

Share of Voice

Compare sampled public mentions and sentiment with competitors.

What this tool helps you research

Compare a brand or topic with competitors using retrieved public social evidence. Review the sample denominator, source scope and observed sentiment.

Try a specific task

Enter a brand and a comma-separated comparison set to investigate how each appears in the collected conversation.

Inputs: Subject, Competitors, Platforms. Choose a narrow question and inspect the sources before using a result.

How to interpret the result

State what is counted: posts, mentions or another available measure. Keep the same scope across entities.

Sampled social share is not market share, revenue share or complete coverage of every mention.

Access and next steps

Sign in to run this tool. It requires the Pro plan or an eligible higher plan and uses 2 credits per run. Check current plans and usage limits before starting.

Read the practical guideChoose a research workflowSources and limitations
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