Listen to the whole social web
Social listening with inspectable sources
Understand available public conversations around your brand, product or category. Inspect the posts behind recurring questions and objections, and keep the limits of the sample visible.
What is social listening?
Social listening investigates what people say about a brand, category or topic. An on-demand research question gives a snapshot; ongoing monitoring repeats a supported collection process to look for changes.
Superlurk supports on-demand research with source links, available public posts and comment context. Read sentiment and theme summaries as interpretations of a retrieved sample, not a complete account of every audience member. Different sources and platform availability can change the findings.
Saved research dashboards and supported monitors offer separate ways to revisit work. Check the refresh and scheduling capabilities of the feature you are using. Keep a consistent scope when comparing observations over time; do not assume every source is monitored continuously.
How it works
How Superlurk works
Three steps from a question to a cited answer.
- Step 1
Ask in plain English
Type a question about any creator, trend, brand or niche — no query syntax, no dashboards, no per-platform tabs.
- Step 2
We lurk across the social web
Superlurk searches across 24 platforms using public social-data sources and broader web search. Coverage and available counters vary.
- Step 3
Get a cited answer
Follow the cited posts and available engagement counters behind an answer. Missing metrics stay unknown; verify AI summaries against their sources.
What social listening gives you
Brand & category tracking
Ask what people say about your brand, a product or the whole category — answered from real posts.
Grounded sentiment
Sentiment is drawn from real comments and posts, with the source attached — not a black-box score.
Comment intelligence
Replies are mined into recurring themes, questions and objections you can act on.
Community research
Find the subreddits and threads where your audience actually discusses the topic.
Share of voice
Compare mentions within a defined collected sample, keeping the scope and denominator visible.
Monitors & alerts
Turn any question into a what-changed monitor and track the conversation over time.
- platforms in one query
- 24platforms in one query
- focused research tools
- 28focused research tools
- playbooks & guides
- 178playbooks & guides
- inspect the source evidence
- Citedinspect the source evidence
Illustrative workflow
From a question to a useful decision
What prevents beginners from adopting a home espresso setup?
- Evidence to inspect
- Group available public questions about price, space, cleanup and technique. Inspect the original thread and retain examples that contradict an apparent theme.
- Decision this can inform
- Prioritize a useful explainer or a product-research question around a repeated barrier in the collected sample.
- What the sample cannot establish
- A self-selected public conversation cannot establish prevalence across all customers or prove that sentiment has changed without comparable observations.
This example describes a research method, not a measured customer result. Read our methodology or choose a practical workflow.
Listening guides & tools
Guide
Social listening guide
Listening vs. search vs. monitoring, and how to do each.
Read moreGlossary
What is social listening?
A plain-English definition with examples.
Read moreGuide
Measure brand sentiment
Turn comments into a sentiment read you can defend.
Read moreTool
Share of Voice
Cross-platform volume, share and sentiment vs. rivals.
Read moreTool
Comment Insights
Your audience's own voice — themes, questions, pain points.
Read moreCompare
Listening vs monitoring
How the two differ — and when to use each.
Read moreFrequently asked questions
What is social listening?
Social listening is tracking what people say about a brand, product or topic across social media and turning it into insight. Superlurk does it as cited search, with source links for reviewing the findings.
How is social listening different from monitoring?
Monitoring is the alerting layer — telling you when something is mentioned. Listening is the analysis layer — what it means and how sentiment is moving. Superlurk supports both with monitors plus cited answers.
Where does the sentiment come from?
Sentiment is drawn from the real comments and posts Superlurk retrieves across 24 platforms, with each source attached — not from a hidden score you can't verify.
Can I track a conversation over time?
Yes. Save any listening question as a refreshable dashboard or a what-changed monitor and revisit how the conversation evolves.
Hear what your market is saying
Track brand and category conversations across 24 platforms — cited, free to start.